SALES GOAL AWARDS
Recognizing successful sales-people may be the single most critical way to boost sales results! If your Company has a Sales Department, you know the importance of their production. Their results, or lack thereof, directly affects your bottom line! Your sales-people can make or break your bottom line!
The following are examples of how other successful corporations have rewarded their Sales Teams:
Blanchard Training & Development in California, hosted an ice-cream social to celebrate a record sales month!
At Coronet/MTI Film & Video in Illinois, Their Sales Director brings their sales staff bagels & cream cheese on the last Friday of each month!
Mary Kay Cosmetics awards pink Cadillacs, mink coats and diamond rings to leading independent sellers.
Hewlett-Packard marketers send pistachio nuts to salespeople who excel or who close an important sale.
The life insurance industry uses an “elite club,” The Million Dollar Roundtable, to recognize and give status and special privileges to top salespeople!
Every employee in the New York & Hollywood offices of the Leo Burnett Company was flown first class to the agency’s Chicago headquarters for the annual breakfast celebration when the company first reached $1 billion in advertising revenues!
In a speech at a holiday party, the President of WordPerfect Corporation, told the company that if it doubled its sales in the upcoming year, all 600 employees and their spouses would be invited to take a week’s expense-paid vacation in Hawaii. The software developer achieved that goal and sent employees, ten at a time, on their vacations over an eight-month period.
When Levi Strauss & Company reached $1 Billion in sales in 1975, its executives gave out more than $2million worth of stock and cash to employees as rewards. When it passed the $2 billion level in 1979, employees once again received significant cash awards!
If you are going to help people reach their potential, they need to be recognized and rewarded. Everyone needs recognition! Recognition is also something a Manager should be doing all the time- it’s a running dialogue with people. Added incentives are an award for working hard, an indulgence. According to Bruce Bolger, Incentive “ Involving both customers and employees in a sales promotion makes a powerful statement about the importance of everyone in a organization.” Make sure you take care of your Sales Team! Give them the recognition they have earned!
Nancy J. Phillips, CPC
