The job market has flipped from a client driven market to a candidate drive market. It is extremely important that you sell your opportunity and sell your company during the interviewing process. Interviews are not merely fact finding missions, interviews also give you the opportunity to entice top talent to select you over your competition. As the pool of top talent continues to decrease, you must set yourself apart during the interviewing process.
Brainstorming with HR, Department Heads and your Executive Team to come up with your “message” is one of the most important meeting you should schedule. Everyone involved in the hiring process needs to learn how to sell your opportunity and sell your company. It is important that everyone is able to articulate your company culture, and present what sets your company apart from your competition. Once you’ve achieved this, you will attract the top talent that will help your company achieve it’s goals!
Barb Bruno, CPC

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